Forty years ago
a first-class stamp cost a nickel
a new science fiction television show called "Star Trek" made its debut and a tasty topping began its crunchy history of enhancing salads
baked potatoes and Americans' cupboards.
General Mills first tested Bac-Os as a better-for-you alternative to bacon in select markets in 1965. Bit by bit
the product's popularity took off
and it was dubbed a "food of the future" in early television advertisements. Consumers enjoyed the convenient product's multipurpose use-a savory ingredient used to jazz up casseroles
salads
soups and other favorite dishes. This handy condiment helped home cooks streamline their kitchen prep and promised the smoke-cured
sizzling flavor of bacon without a splattering mess.
"A jar of Bac-Os brought the flavor and texture of crisp bacon right to the family dinner table in a fraction of the time
says Maggie Gilbert, manager of the Betty Crocker Kitchens test kitchen.
Because they were considered superconvenient and required no refrigeration
they soon became a familiar ingredient in popular recipes of the day
such as holiday party dips
sweet-sour beans and twice-baked potatoes."
The brand debuted in its first print advertising campaign in 1970. The product was featured in several new recipes from the Betty Crocker Kitchens in national magazines
such as Better Homes and Gardens and Family Circle. Shortly thereafter
General Mills extended the line to include Saus-Os and Pepr-Os
two new soy proteins with distinct flavor possibilities.
Today
Bac-Os continues to appeal to consumers
particularly by offering added health benefits: They're made with the goodness of soy
are kosher and contain no MSG. They can also help consumers keep healthy eating in check
without tipping the scale on calories
fat
saturated fat or cholesterol.
Happy Birthday
Bac-Os!
Italian Spinach and Mushroom Salad
This seasonal salad for special gatherings has extra crunch and a burst of added flavor.
1 package (10 oz.) fresh spinach leaves
rinsed and patted dry
1 package (8 oz.) sliced mushrooms
1 can (19 oz.) Progresso chick peas
drained and rinsed
1/3 cup Betty Crocker Bac-Os bacon flavor bits or chips
1/2 cup seasoned croutons
1/2 cup Italian dressing
In large salad bowl
toss all ingredients except dressing. Just before serving
drizzle with dressing and toss gently. Makes 4 servings.
Jars of a revolutionary new "food of the future" product appeared on grocers' shelves 40 years ago
offering busy consumers the bacon flavor they loved with a simple shake of the wrist.
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